Liraglutide - Marketing

Marketing

Published reports suggest Novo Nordisk will market liraglutide in the United States with a sales force of 1,900 sales representatives, and the sales force will emphasize the product's weight loss properties.

One of the marketing tactics Novo Nordisk is using to promote Victoza is a reusable coupon that yields a savings of up to $25 per prescription for six prescriptions.

Novo Nordisk has made direct-to-consumer advertising of liraglutide in Sweden (May 2011), through a 6-page supplement in the free newspaper Metro. Although the name of the drug was not explicitly mentioned (this is illegal in the European Union), it could easily be identified through supplied information on dosage and pharmacodynamics.

In January 2012, chef Paula Deen, who is diabetic, and her sons were used in consumer advertising.

Read more about this topic:  Liraglutide

Other articles related to "marketing":

Harry Potter And The Order Of The Phoenix (film) - Distribution - Marketing
... Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media ... They were essentially the same picture, though one advertised the IMAX release ...
Definition of Services Marketing
... Stated simply, Services Marketing refers to the marketing of services as against tangible products ... Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century ... Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a ...
Services Marketing
... Services marketing relates to the marketing of services, as opposed to tangible products ...
Services Marketing - Alternative View
... with different fees for varying levels of access In defining service marketing we can modify the definition of American Marketing Association on Marketing by adding the following changes ... Services Marketing is an organisational function and a set of process for identifying or creating, communicating, and delivering value to customers and for managing Customer ...
Orange (UK) - Marketing - Orange Gold Spots
... In April 2010, Gold Spots featuring specific forthcoming films replaced the Orange Film Funding Board parodies ... The new adverts, promoting specific movies released by 20th Century Fox, feature the stars of the movie filming scenes in-character of crassly incongruous Orange product placement, before breaking character to complain ...