Lincoln Snacks Company - Operations - Marketing and Distribution

Marketing and Distribution

On July 17, 1995, Lincoln Snacks granted Planters Company, a unit of Nabisco, Inc., the exclusive distribution of Fiddle Faddle and Screaming Yellow Zonkers products. On July 11, 1997 Lincoln Snacks entered another agreement with Nabisco, Inc. which granted Lincoln Snacks the right to use Planters’ trademarks in the marketing of Fiddle Faddle. On May 1, 1997, however, Lincoln Snacks resumed marketing and distributing Screaming Yellow Zonkers.

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