Marketing and Distribution
On July 17, 1995, Lincoln Snacks granted Planters Company, a unit of Nabisco, Inc., the exclusive distribution of Fiddle Faddle and Screaming Yellow Zonkers products. On July 11, 1997 Lincoln Snacks entered another agreement with Nabisco, Inc. which granted Lincoln Snacks the right to use Planters’ trademarks in the marketing of Fiddle Faddle. On May 1, 1997, however, Lincoln Snacks resumed marketing and distributing Screaming Yellow Zonkers.
Read more about this topic: Lincoln Snacks Company, Operations
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Famous quotes containing the word distribution:
“Classical and romantic: private language of a family quarrel, a dead dispute over the distribution of emphasis between man and nature.”
—Cyril Connolly (1903–1974)
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