Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes; for example: list building, e-newsletter list acquisition or for winning customers. There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate 'quality' leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.
Other articles related to "lead generation, lead, generation, leads":
... Inside Sales tend to use it for lead generation purposes, writing emails to email contacts they can find for the visiting organization ... who don’t immediately convert into a lead ... These tools are not so much lead generation software but more data extraction tools that can assist the early stages of a lead generation process ...
... Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business' products or services through ... Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other ... A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service ...
... There are two types of leads that advertisers can buy in the lead generation market sales leads and marketing leads ... Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc ... These leads may be exclusive or non-exclusive (sold to multiple advertisers) ...
Famous quotes containing the words generation and/or lead:
“The very nursery tales of this generation were the nursery tales of primeval races. They migrate from east to west, and again from west to east; now expanded into the tale divine of bards, now shrunk into a popular rhyme.”
—Henry David Thoreau (18171862)
“Normally, people believe that, if they hear just words, that these words must lead to some thought.”
—Johann Wolfgang Von Goethe (17491832)