History Of Public Relations
Public relations (PR) is a practice of managing the flow of information between an individual or an organization and the public Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
Read more about History Of Public Relations: Salaries, Methods, Tools, and Tactics, Ethics, Definition
Other articles related to "history of public relations, of public relations, public, publics":
... Ivy Lee and Edward Louis Bernays established the first definition of public relations in the early 1900s as "a management function, which tabulates public attitudes, defines the policies, procedures ... followed by executing a program of action to earn public understanding and acceptance." In August 1978, the World Assembly of Public Relations Associations defined ... The European view of public relations notes that besides a relational form of interactivity there is also a reflective paradigm that is concerned with publics and the public sphere not only with ...
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