Evolution To Global Marketing
Global marketing is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies.
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Famous quotes containing the words evolution and/or global:
“The evolution of a highly destined society must be moral; it must run in the grooves of the celestial wheels.”
—Ralph Waldo Emerson (1803–1882)
“Much of what Mr. Wallace calls his global thinking is, no matter how you slice it, still “globaloney.” Mr. Wallace’s warp of sense and his woof of nonsense is very tricky cloth out of which to cut the pattern of a post-war world.”
—Clare Boothe Luce (1903–1987)