Impact and Findings
In October 2006, the Get Safe Online Report was published, one year after the campaign was launched. It reported that research indicated since the launch, 62% of people identified and understood the campaign messages, and as a result, 30% now keep their personal details safe .
One statistic from the report that hit the news was the fact that people fear internet crime more than burglary, mugging, and theft . It was also found that only 24% of people felt they should be primarily responsible for their online safety .
The report showed a general increase in awareness of internet safety by the British public during the first year of the campaign. However, it did show a reluctance by some to use the internet for some services, such as 18% refusing to shop online due to fear of online crime, and 21% not wanting to do their financial management online . Although the campaign appeared to have generally improved people's knowledge and understanding of online safety after its first year, it was clear there was room for improvement.
Read more about this topic: Get Safe Online
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