Lotus (2012-present)
The Renault team was renamed to Lotus in 2012, following an agreement with Caterham F1. The team is owned by Luxembourg-based venture capital group Genii Capital and named after its branding partner Group Lotus. Its livery, introduced back in 2011 with Renault R31, was designed as a tribute to the Team Lotus cars of the 1981-1986 and their famous John Player Special liveries.
| Year | Main colour(s) | Additional colour(s) | Livery sponsor(s) | Additional major sponsor(s) | Notes |
|---|---|---|---|---|---|
| 2012 | Black | Gold, Red | Lotus, Genii | Total, Rexona, CLEAR, Trina Solar, TW Steel, Renault | The team partnered with alternative rock band Linkin Park at the 2012 Monaco Grand Prix to promote an iPad application. The team promoted the movie Dark Knight Rises at the 2012 British Grand Prix. |
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Renault R31 livery resembled old Lotus liveries one year before the team was renamed.
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Kimi Räikkönen driving the Lotus E20 at the 2012 Malaysian Grand Prix.
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The special Dark Knight Rises livery (2012).
Read more about this topic: Formula One Sponsorship Liveries
Famous quotes containing the word lotus:
“I passed a little further on and heard a lotus talk:
Who made the world and ruleth it, He hangeth on a stalk,
For I am in His image made, and all this tinkling tide
Is but a sliding drop of rain between His petals wide.”
—William Butler Yeats (1865–1939)