World Cup sponsorship has risen from two thousand dollars in 1984 to 16 thousand dollars in 1996. The tournament attracts 3.6 billion viewers on average from beginning to end of the tournament. These sponsors include Coca-Cola, McDonalds, and Adidas. In the United States (the 1994 host), 65% of the total money spent on sponsrship is in sports. Furthermore, 63% of the sponsorship in Germany (2006 Host) is in sports and 80% in South Africa (2010 host). With this value of sport sponsorship, it is evident that hosting a World Cup will strongly impact a global economy.
Read more about this topic: Economics Of The FIFA World Cup
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“The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivitymuch less dissent.”
—Gore Vidal (b. 1925)