The term brain fitness reflects a hypothesis that cognitive abilities can be maintained or improved by exercising the brain, in analogy to the way physical fitness is improved by exercising the body. Although there is strong evidence that aspects of brain structure remain plastic throughout life, and that high levels of mental activity are associated with reduced risks of age-related dementia, scientific support for the concept of "brain fitness" is limited. The term is virtually never used in the scientific literature, but is commonly used in the context of self-help books and commercial products. It first came into play in the 1980s, and appeared in the titles of self-help books in 1989 and 1990.
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“Progress celebrates Pyrrhic victories over nature. Progress makes purses out of human skin. When people were traveling in mail coaches, the world got ahead better than it does now that salesmen fly through the air. What good is speed if the brain has oozed out on the way? How will the heirs of this age be taught the most basic motions that are necessary to activate the most complicated machines? Nature can rely on progress; it will avenge it for the outrage it has perpetrated on it.”
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