Boost (health Food) - Introduction

Introduction

Boost is a nutritional health drink, especially for children. Boost is one of the major players in the Rs 1400 crore Indian Health Food Drink (HFD) market. The HFD market has two segments: white powder segment and brown segment. Boost is a malt-based milk additive with the flavor of chocolate. It is one of the chocolate-flavored health food drinks made by GlaxoSmithKline, the other being Horlicks. Boost has a share

of around 12% in the HFD market.

Boost is positioned as an energy drink. The tagline "Boost is the secret

of my energy" has remained a blockbuster all through these

years. The tagline has highest recall among the TG. Boost is also the first HFD brand to be endorsed by

a celebrity. It was launched in 1977 in India.

Read more about this topic:  Boost (health Food)

Famous quotes containing the word introduction:

    “For better or worse, stepparenting is self-conscious parenting. You’re damned if you do, and damned if you don’t.”
    —Anonymous Parent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)

    “We used chamber-pots a good deal.... My mother ... loved to repeat: “When did the queen reign over China?” This whimsical and harmless scatological pun was my first introduction to the wonderful world of verbal transformations, and also a first perception that a joke need not be funny to give pleasure.”
    —Angela Carter (1940–1992)

    “The role of the stepmother is the most difficult of all, because you can’t ever just be. You’re constantly being tested—by the children, the neighbors, your husband, the relatives, old friends who knew the children’s parents in their first marriage, and by yourself.”
    —Anonymous Stepparent. Making It as a Stepparent, by Claire Berman, introduction (1980, repr. 1986)