Aerial Work Platform - Business Model

Business Model

AWPs are often bought by equipment rental companies, who then rent them out to construction companies or individuals needing these specialised machines. The market for these machines is known to be marked by especially strong boom and bust cycles, and after a great demand in the 1990s (with up to 70,000 AWPs sold per year in the United States) the market crashed in the early 2000s, leading to a strong contraction amongst the manufacturers.

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