What is mass media?

Mass Media

The mass media are all those media technologies that are intended to reach a large audience by mass communication. Broadcast media (also known as electronic media) transmit their information electronically and comprise television, radio, film, movies, CDs, DVDs, and other devices such as cameras and video consoles. Alternatively, print media use a physical object as a means of sending their information, such as a newspaper, magazines, comics, books, brochures, newsletters, leaflets, and pamphlets. The organizations that control these technologies, such as television stations or publishing companies, are also known as the mass media. Internet media is able to achieve mass media status in its own right, due to the many mass media services it provides, such as email, websites, blogging, Internet and television. For this reason, many mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or having games in their sites to entice gamers to visit their website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. Outdoor media is a form of mass media that comprises billboards, signs, placards placed inside and outside of commercial buildings and objects like shops and buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Public speaking and event organising can also be considered as forms of mass media.

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Some articles on mass media:

Constantin Schifirneţ - Professional Life
... Romanian researchers who have scientifically researched the topic of mass media and brought a valuable contribution to the development of this subject in the Romanian research literature before 1989 ... Since 1968, he has conducted several academic studies on the impact of mass communication on public opinion formation ... with Ovidiu Bădina, he coordinated the volume Youth and Mass Media ...
LGBT In Japan - Homosexuality in Modern Japan - Popular Culture - Mass Media
... Some entertainers have used stereotypical references to homosexuality to increase their profile ... Razor Ramon Sumitani a.k.a ...
Seven Mass Media
... The seven mass media, or often used as "seventh mass media channel", to draw attention to the latest mobile phones as a mass medium, are a new concept and ... The seven mass media categorization has emerged soon after mobile phones were recognized as a new and unique mass media channel ... The strongest proponents of the seven mass media taxonomy tend to be companies closely involved in mobile telephony ...
Mass Media - Future
... will continue, but only as a philanthropic venture." Jim Pinkerton said in 2006 of the future of mass media, "Every country with ambitions on the international stage will soon have its own state-supported ...

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