What is marketing?

  • (noun): The commercial processes involved in promoting and selling and distributing a product or service.
    Example: "Most companies have a manager in charge of marketing"
    See also — Additional definitions below


Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer.

Read more about Marketing.

Some articles on marketing:

Services Marketing
... Services marketing relates to the marketing of services, as opposed to tangible products ...
Services Marketing - Alternative View
... levels of access In defining service marketing we can modify the definition of American Marketing Association on Marketing by adding the following changes ... Services Marketing is an organisational function and a set of process for identifying or creating, communicating, and delivering value to customers and for managing Customer relationship ...
Definition of Services Marketing
... Stated simply, Services Marketing refers to the marketing of services as against tangible products ... Marketing of services is a relatively new phenomenon in the domain of marketing, having gained in importance as a discipline only towards the end of the 20th century ... Services marketing first came to the fore in the 1980s when the debate started on whether marketing of services was significantly different from that of products so as to be classified as a ...
Harry Potter And The Order Of The Phoenix (film) - Distribution - Marketing
... Three posters released on the Internet that showed Harry accompanied by six classmates, including Hermione Granger, generated some controversy by the media ... They were essentially the same picture, though one advertised the IMAX release ...
Orange (UK) - Marketing - Orange Gold Spots
... In April 2010, Gold Spots featuring specific forthcoming films replaced the Orange Film Funding Board parodies ... The new adverts, promoting specific movies released by 20th Century Fox, feature the stars of the movie filming scenes in-character of crassly incongruous Orange product placement, before breaking character to complain ...

More definitions of "marketing":

  • (noun): Shopping at a market.
    Example: "Does the weekly marketing at the supermarket"