What is advertising?

Advertising

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Read more about Advertising.

Some articles on advertising:

Gender Effects in The Processing of Advertising
... for solving problems, which could have an effect on how they interpret advertising ... research by Martin (2003) reveals that males and females differ in how they react to advertising depending on their mood at the time of exposure to the ads, and the ...
Six Apart - History - 2008
... It is also partnering with advertising agency Adify ... Just as in an advertising network, bloggers will be able to sign up and participate in advertising campaigns managed by Six Apart ...
16 Magazine - No Advertising Policy
... They accomplished this feat without accepting any outside advertising ... Even without advertising revenue, at the height of its popularity, 16 Magazine had more than 5,000,000 readers ...
Go To Work On An Egg
... Go to work on an egg" was an advertising slogan used by the United Kingdom's Egg Marketing Board during the 1950s as part of more than £12 million it spent on advertising, including a ... original television adverts were rejected by the Broadcast Advertising Clearance Centre, which observed that the adverts did not suggest a varied diet ...

More definitions of "advertising":

  • (noun): The business of drawing public attention to goods and services.
    Synonyms: publicizing

Famous quotes containing the word advertising:

    Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
    J. Enoch Powell (b. 1912)

    Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.
    Ernest Lehman (b.1920)

    The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
    Johan Huizinga (1872–1945)