The sleeve was designed by Peter Saville and Brett Wickens. The 7" sleeve has a die-cut hole in the middle, revealing the label. On the label is a picture of a Düsseldorf street scene. For the 10" this picture is printed on the sleeve. It was the first single released with OMD as the band name. The European releases have different artwork, some almost identical to the UK releases. A Canadian release of the 10" has green transparent vinyl.
Read more about this topic: Souvenir (song)
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“We find that Good and Evil happen alike to all Men on this Side of the Grave; and as the principle Design of Tragedy is to raise Commiseration and Terror in the Minds of the Audience, we shall defeat this great End, if we always make Virtue and Innocence happy and successful.”
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