Selling

Selling is offering to exchange an item of value for a different item. The original item of value being offered may be either tangible or intangible. The second item, usually money, is most often seen by the seller as being of equal or greater value than that being offered for sale.

A person or organization expressing an interest in acquiring the offered item of value is referred to as a potential buyer, prospective customer or prospect. Buying and selling are understood to be two sides of the same "coin" or transaction. Both seller and buyer engage in a process of negotiation to consummate the exchange of values. The exchange, or selling, process has implied rules and identifiable stages. It is implied that the selling process will proceed fairly and ethically so that the parties end up nearly equally rewarded. The stages of selling, and buying, involve getting acquainted, assessing each party’s need for the other’s item of value, and determining if the values to be exchanged are equivalent or nearly so, or, in buyer's terms, "worth the price.”

From a management viewpoint it is thought of as a part of marketing, although the skills required are different. Sales often forms a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art". Contrary to popular belief, the methodological approach of selling refers to a systematic process of repetitive and measurable milestones, by which a salesman relates his or her offering of a product or service in return enabling the buyer to achieve their goal in an economic way. While the sales process refers to a systematic process of repetitive and measurable milestones, the definition of the selling is somewhat ambiguous due to the close nature of advertising, promotion, public relations, and direct marketing.

Read more about Selling:  In Corporations, Types of Selling, Selling Strategies, Personal Selling Process

Other articles related to "selling":

Cendol - Selling
... In Indonesia and Malaysia, cendol is commonly sold on the roadside by vendors ... It is even dessert fare in Singapore, found in dessert stalls, food centres, coffee shops and food courts ...
Frank Bettger - Writer and Lecturer
... Carnegie encouraged Bettger to write his first best-selling books How I Raised Myself from Failure to Success in Selling and How I Multiplied My ... Bettger wrote a last book, entitled How I learned the secrets of success in selling in 1960 ...
process" class="article_title_2">Personal Selling Process
... The personal selling process is an eight step approach that has been found to be beneficial in sales ...
Bestseller - Cultural Role
... Calling a book a "top-selling" title is not so impressive as calling it "the New York Times bestseller" ... is identified as a "bestseller" greatly improves its chance of selling to a much wider audience ...
Never Say Never (Brandy Norwood album)
... three on the US Billboard 200 chart, selling 160,000 copies in its first week, and remained 28 weeks within top 20 of the chart ... It became both her highest-charting and highest-selling album to date on most international markets, and won numerous awards and accolades, including a Grammy Award for Best R B ... Never Say Never is listed in the Top 100 Best-selling albums in the US ...

Famous quotes containing the word selling:

    More than illness or death, the American journalist fears standing alone against the whim of his owners or the prejudices of his audience. Deprive William Safire of the insignia of the New York Times, and he would have a hard time selling his truths to a weekly broadsheet in suburban Duluth.
    Lewis H. Lapham (b. 1935)

    I concluded that I was skilled, however poorly, at only one thing: marriage. And so I set about the business of selling myself and two children to some unsuspecting man who might think me a desirable second-hand mate, a man of good means and disposition willing to support another man’s children in some semblance of the style to which they were accustomed. My heart was not in the chase, but I was tired and there was no alternative. I could not afford freedom.
    Barbara Howar (b. 1934)

    So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.
    Raymond Chandler (1888–1959)