Mobile Phone - Manufacturers

Manufacturers

See also: List of best-selling mobile phones
Quantity Market Shares by Gartner
(New Sales)
BRAND Percent
Nokia 2010 28.9%
Nokia 2011 23.8%
Samsung 2010 17.6%
Samsung 2011 17.7%
Apple 2010 2.9%
Apple 2011 5.0%
LG Electronics 2010 7.1%
LG Electronics 2011 4.9%
ZTE 2010 1.9%
ZTE 2011 3.2%
Others-1 2010 30.4%
Others-1 2011 33.7%

Prior to 2010, Nokia was the market leader. However, since then competition emerged in the Asia Pacific region with brands such as Micromax, Nexian, and i-Mobile and chipped away at Nokia's market share. Android powered smartphones also gained momentum across the region at the expense of Nokia. In India, their market share also dropped significantly to around 31 percent from 56 percent in the same period. Their share was displaced by Chinese and Indian vendors of low-end mobile phones.

In Q1 2012, based on Strategy Analytics, Samsung surpassed Nokia sold by 93.5 million units and 82.7 million units, respectively. Standard & Poor's has also downgraded Nokia to 'junk' status at BB+/B with negative outlook due to high loss and still declined with growth of Lumia smartphones was not sufficient to offset a rapid decline in revenue from Symbian-based smartphones over the next few quarters.

Top Five Worldwide Total Mobile Phone Vendors, Q3 2012
Rank Manufacturer Gartner IDC
1 Samsung 22.9% 23.7%
2 Nokia 19.2% 18.7%
3 Apple 5.5% 6.1%
4 ZTE 3.9% 3.1%
5 LG 3.3% 3.1%
Others 34.2% 45.3%

Other manufacturers outside the top five include Research In Motion Ltd. (RIM), HTC Corporation, Motorola, Huawei, Sony Ericsson. Smaller current and past players include Audiovox (now UTStarcom), BenQ-Siemens, CECT, Fujitsu, Just5, Kyocera, Mitsubishi Electric, modu, NEC, Neonode, Openmoko, Panasonic, Palm, Pantech Wireless Inc., Philips, Qualcomm Inc., Sagem, Sanyo, Sharp, Sierra Wireless, SK Teletech, Soutec, T&A Alcatel, Trium, Toshiba, and Vidalco.

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