Melbourne Storm - Emblem and Colours

Emblem and Colours

Originally, the club favoured the name Melbourne Mavericks with a gunslinger logo holding a fistful of dollars. The club officials were all set to go with this until News Limited's Lachlan Murdoch told them to go with something else because the Mavericks sounded too American. Trams and Flying Foxes were also some ideas that came up. However co-CEOs Chris Johns and John Ribot decided to go with the themes lightning, power and storm. The club then became known as the Melbourne Storm.

The Storm was always going to go with the colours of their state, Victoria. These were navy blue with a white 'V'. But club consultant Peter McWhirter, from JAG fashion house, suggested that they should also have purple and gold to make their merchandise more attractive. These colours appear in the logo, however, on the home jersey they have varied. Between 1998 and 2004 these four colours also appeared but between 2005 and 2009, gold was completely removed and silver introduced. For the 2010 season onwards, gold has returned and silver has been omitted, while purple has become the dominant colour in the jersey.

  • The home jerseys used by the Melbourne Storm
  • 1998

  • 1999–2002

  • 2003–2004

  • 2005–2009

  • 2010 – present


  • The away jerseys used by the Melbourne Storm
  • 1999–2000, 2002

  • 2001–2002

  • 2003–2004

  • 2005–2007

  • 2008–2009

  • 2010–present

Between 1998–2001, Melbourne was the only club to display player names on the back of jerseys. This was because there was no major sponsor for the Storm to display on the chest or back at the time. In 2001, Melbourne gained its first major sponsor in Adecco, and was displayed on the jersey chest, while maintaining the players names on the back until the end of 2001. In 2002, the Storm removed the player's names and displayed Adecco's logo on the back.

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Manufacturers:

  • 1998: Nike
  • 1999–2002: Fila
  • 2003–04: Canterbury
  • 2005–08: Reebok
  • 2009–present: Kooga

Chest Sponsors:

  • 1998–2000: None
  • 2001–05: Adecco
  • 2006–08: Medibank Private
  • 2009–R6, 2010: ME Bank
  • R7-R26, 2010: Jayco
  • 2011 – present: Crown Casino

Back Sponsors:

  • 1998–2001: Player Names (top)
  • 2002–2005: Adecco (top)
  • 2006–R6, 2010: Host Plus (top and bottom)
  • R7-R26, 2010: Suzuki (top)/Jayco (bottom)
  • R1-26, 2011: None
  • 2011 Finals: Harvey Norman (top and bottom)
  • R1-10, 2012: None
  • R12-26, 2012: Programmed (top)
  • 2012 Finals: Programmed (top)/Anzac Biscuits (bottom)

Sleeve Sponsors:

  • 1998-Late 1998: None
  • Late 1998–2003: Honda
  • 2004: None
  • 2005: Medibank Private
  • R1-R4, 2006: None
  • R6, 2006–2007: Mortgage House
  • 2008–present: Suzuki

Shorts Sponsors

  • 2001–2002: Accapac
  • 2003–2004: Accapac (front) and Crazy Johns (back)
  • 2005-late 2006: None
  • late 2006–2010: Jayco
  • 2010–2011: Makita (front) and Jayco (back)
  • 2012–present: Makita (front) and Harvey Norman (back)

Read more about this topic:  Melbourne Storm

Famous quotes containing the words colours and/or emblem:

    Your wits can’t thicken in that soft moist air, on those white springy roads, in those misty rushes and brown bogs, on those hillsides of granite rocks and magenta heather. You’ve no such colours in the sky, no such lure in the distances, no such sadness in the evenings. Oh the dreaming! the dreaming! the torturing, heart-scalding, never satisfying dreaming, dreaming, dreaming, dreaming!
    George Bernard Shaw (1856–1950)

    I had often stood on the banks of the Concord, watching the lapse of the current, an emblem of all progress, following the same law with the system, with time, and all that is made ... and at last I resolved to launch myself on its bosom and float whither it would bear me.
    Henry David Thoreau (1817–1862)