Mastertronic

Mastertronic was originally a publisher and distributor of low-cost computer game software founded in 1983. Their first games were distributed in mid-1984. At its peak the label was the dominant software publisher in the UK, a position achieved by selling cassette-based software at the GB£1.99 and £2.99 price-points. As well as being an exclusive wholesaler of computer games to Woolworth's, Toys "R" Us and other leading retailers, Mastertronic sold software in outlets such as newsagents which had not been previously associated with the software market.

Later diversification included the setting up of US operations to source and distribute their software, as well as an unsuccessful arcade games division (Arcadia Systems). However, it was their decision to market the Sega Master System in the UK that ultimately proved most successful. It resulted in the Master System outselling its rival, the NES throughout the 8-bit era and was cited by some as Virgin Group's reason for investing in the company (and later buying it outright).

As the budget software market declined, the Sega hardware distribution became the dominant part of the business, and the company was eventually sold (and merged into) Sega itself. Although the original company no longer exists, the rights to the name were acquired by another company, Mastertronic Group, formed as a result of a merger of The Producers and Sold Out Sales & Marketing in 2006.

Read more about MastertronicHistory, Influence On The Industry, The 'New' Mastertronic

Other articles related to "mastertronic":

Arcadia Systems
... Arcadia Systems was a subsidiary of Mastertronic which developed arcade games during the mid-late 1980s ... The venture was not successful according to former Mastertronic employee Anthony Guter the project was developed slowly, and the games were of poor quality ... The Arcadia name was also used for marketing some Mastertronic software on the US market ...
Blast Games - Influence On The Industry
... Compared to its main competitors, Mastertronic was a highly professional operation ... Mastertronic also notably pioneered the 'colour-coding' for games by having a coloured triangle on the top right hand corner of the front inlay and ... so people could easily identify the format, Mastertronic for a time went one step further and their 199 Range had the cassette boxes coloured the same ...
The 'New' Mastertronic
... Although the original Mastertronic no longer exists (having been absorbed into Sega's corporate structure), the name has recently been purchased for use by ...
Blast Games - The 'New' Mastertronic
... Although the original Mastertronic no longer exists (having been absorbed into Sega's corporate structure), the name has recently been purchased for use by another company who are now known as 'Mastertr ...
Blast Games - History - Merger With Virgin Interactive
... heavy financial commitments to the Arcadia project Mastertronic itself was now suffering severe cash flow problems ... The company was renamed the 'Mastertronic Group Ltd', and later was merged with Virgin Games to create 'Virgin Mastertronic' ... own team of programmers and wrote many of their games in-house, a major change to the way Mastertronic previously organised itself ...