Evaluation Apprehension
Cottrell's Evaluation Apprehension model later refined this theory to include yet another variable in the mechanisms of social facilitation. He suggested that the correctness of dominant responses only plays a role in social facilitation when there is an expectation of social reward or punishment based on performance. His study differs in design from Zajonc's as he introduced a separate condition in which participants were given tasks to perform in the presence of an audience that was blindfolded, and thus unable to evaluate the participant's performance. It was found that no social facilitation effect occurred, and hence the anticipation of performance evaluation must play a role in social facilitation. Evaluation apprehension, however, is only key in human social facilitation and not observed in animals.
Read more about this topic: Drive Theory, Social Psychology
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