Commercial
Commercial products include displays for businesses, municipalities, and non-profit organizations. Daktronics commercial products division supplies signs for quick-serve restaurants, petroleum marketers, retail outlets, and many other businesses and organizations. The signs supplied to businesses typically have lower refresh rates than full video displays. These displays are typically seen in front of stores, gas stations, casinos, restaurants, and hotels.
Another major revenue-generating component of the commercial products division is the digital billboard division. Daktronics leads the industry in digital billboard installations with more than 500 as of September 17, 2007. In 2007, Daktronics released a new digital billboard product, the Valo OT digital billboard. Daktronics claims the billboard is very popular among outdoor advertisers because of the billboard's "optimized" pixel layout, reduced weight compared to previous models, and lower power consumption compared to previous models.
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Sign at Taylor Kia, advertising Taylor Cadillac - Sylvania Twp, Ohio
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Valo Digital Billboard - Eatonton, Georgia
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Coffee Cup Fuel Stop - Vivian, South Dakota
Read more about this topic: Daktronics, Major Product Groups
Famous quotes containing the word commercial:
“The home is a woman’s natural background.... From the beginning I tried to have the policy of the store reflect as nearly as it was possible in the commercial world, those standards of comfort and grace which are apparent in a lovely home.”
—Hortense Odlum (1892–?)
“So by all means let’s have a television show quick and long, even if the commercial has to be delivered by a man in a white coat with a stethoscope hanging around his neck, selling ergot pills. After all the public is entitled to what it wants, isn’t it? The Romans knew that and even they lasted four hundred years after they started to putrefy.”
—Raymond Chandler (1888–1959)
“It is only by not paying one’s bills that one can hope to live in the memory of the commercial classes.”
—Oscar Wilde (1854–1900)