Content Analysis

Content analysis or textual analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws."

According to Dr. Farooq Joubish, content analysis is considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, or meaning. This latter subject include philology, hermeneutics, and semiotics.

Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." Ole Holsti (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages." Kimberly A. Neuendorf (2002, p. 10) offers a six-part definition of content analysis:

"Content analysis is a summarising, quantitative analysis of messages that relies on the scientific method (including attention to objectivity, intersubjectivity, a priori design, reliability, validity, generalisability, replicability, and hypothesis testing) and is not limited as to the types of variables that may be measured or the context in which the messages are created or presented."

Read more about Content Analysis:  Description, Uses of Content Analysis, The Process of A Content Analysis, Reliability in Content Analysis

Other articles related to "content analysis, content, analysis":

Computational Sociology - History - Computational Content Analysis
... Content analysis has been a traditional part of social sciences and media studies for a long time ... The automation of content analysis has allowed a "big data" revolution to take place in that field, with studies in social media and newspaper content that include ... Gender bias, readability, content similarity, reader preferences, and even mood have been analyzed based on text mining methods over millions of documents ...
Statement Analysis
... Statement analysis, also called investigative discourse analysis, and scientific content analysis (SCAN) is a technique for analyzing the words people use ... Related to statement analysis is a different technique for analyzing the words people use called statement validity assessment, whose core phase is called ... Statement analysis involves an investigator searching for linguistic cues and gaps in a subject's testimony or preliminary statements ...
Reliability in Content Analysis
... Neuendorf (2002) suggests that when human coders are used in content analysis, reliability translates to intercoder reliability or "the amount of agreement or correspondence among two or more coders." ...
Evaluation Approaches - Summary of Approaches - Objectivist, Elite, Quasi-evaluation
... Content analysis is a quasi-evaluation approach because content analysis judgments need not be based on value statements ... Such content analyses are not evaluations ... On the other hand, when content analysis judgments are based on values, such studies are evaluations ...

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