Business Marketing

Business marketing is the practice of individuals or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that either resell them, use them as components in products or services they offer, or use them to support their operations. Also known as industrial marketing, business marketing is at times called business-to-business marketing, or B2B marketing, for short. (Note that while marketing to government entities shares some of the same dynamics of organizational marketing, Business-to-government marketing is meaningfully different.)

Read more about Business Marketing:  Origins of Business Marketing, Business & Consumer Markets - The Link, Business Marketing Vs. Consumer Marketing, How Big Is Business Marketing?, What's Driving Growth in B2B Marketing?, The Impact of The Internet

Other articles related to "business marketing, business":

Business Marketing Association
... The Business Marketing Association (BMA) is a professional association for business-to-business marketing professionals ...
Business Marketing - The Impact of The Internet
... relationship management strategy for business marketers ... Dwyer and Tanner (2006) note that business marketers not only use the Internet to improve customer service but also to improve opportunities with distributors ... Yahoo, are search engine companies that also function as brokers, or middlemen, in the business marketing world ...

Famous quotes containing the word business:

    I ignore all the doomsaying nonsense. I’m in a business where the odds of ever earning a living are a zillion to one, so I know it can be done. I know the impossible can become possible.
    Marcia Wallace (b. 1942)