Barako Bull Energy
The Barako Bull Energy Cola is a Philippine Basketball Association team that began in 2002.
Barako Bull is owned by Energy Food and Drinks Inc., a subsidiary of the Linaheim Corporate Services, owners of the defunct Laguna Lakers of the Metropolitan Basketball Association. The franchise bought the former Tanduay team after the 2001 season.
From its first season until 2005, the team was dubbed as the FedEx Express before changing to Air21 Express. From the 2009 PBA Fiesta Conference until the 2009-10 PBA Philippine Cup, it became known as the Burger King Titans. However, when manager Mikee Romero decided to pull out of the team, they were reorganized and renamed the Burger King Whoppers before returning to their original name starting the 2010 PBA Fiesta Conference.
However, Air21 changed its name to Barako Bull Energy after the Lina Group bought the original Barako Bull franchise and 49 percent stake of Energy Food and Drinks Inc., the owner of the Barako Bull franchise and the exclusive distributor of Red Bull Energy Drink products in the Philippines. They added the word 'cola' to their team name in order to promote their new softdrink product.
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