American Decency Association - Activism - Abercrombie & Fitch Campaign

Abercrombie & Fitch Campaign

In 2001, the ADA, along with the Concerned Women for America, participated and led a boycott of Abercrombie & Fitch, a popular clothing retailer. The boycott was in response to the planned publication of the A&F Quarterly, which contains images of nude models. A&F chose not to publish the magalog, and A&F Chairman and CEO Mike Jeffries claimed that this was a response to the September 11 attacks in 2001. The ADA viewed the boycott as a success, albeit a temporary one, since A&F would publish another issue in January 2002.

The ADA continues to take issue with the marketing strategies of the retailer, and in a July 21, 2006 e-mail newsletter, the ADA reported in-store pictures of a man with no underwear wearing unbuttoned pants, and a woman covering her bare breasts with her hands. Also, the newsletter reported a picture on the A&F website of a topless woman laying on top of a naked man.

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