Corporate Identity
On 8 October 2007, Zavvi Chief Executive Officer, Simon Douglas unveiled his "clear and simple" logo for the Zavvi stores and website. The distinctive portion of the logo was the Z in the dot of the i. Zavvi also appointed creative marketing agency Live & Breath to lead the rebranding of the stores. The process of rebranding began in November 2007. In January 2008 the online system was rebranded to "Zavvi.co.uk" and Virgin Megastores Ireland changed to 'Zavvi Ireland'. Zavvi launched its first advertising campaign over the 2007 Christmas trading period. Media planning and marketing agency, The7Stars, had Zavvi as one of its clients.
Read more about this topic: Zavvi Entertainment Group Ltd
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