What is pricing?

  • (noun): The evaluation of something in terms of its price.


Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers.

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Some articles on pricing:

San Francisco Congestion Pricing - See Also
... San Francisco Bay Area portal Congestion pricing London congestion charge Milan Ecopass (traffic charge) New York congestion pricing Pareto efficiency ...
Pricing - Methods
... Look up pricing in Wiktionary, the free dictionary ... Cost-Plus Pricing Target pricing Marginal Pricing Going rate Pricing Customary Pricing Price system Price umbrella Product life cycle management Value pricing Product sabotage ...
Laiki Agora - Marketing Aspects - Pricing - Dynamic Pricing
... The price is usually high early in the morning (8-9h00) and is lowered as the time passes, especially if the product does not sell well that particular day ... The new price is advertised on paper cards and orally ...