Marketing Campaign Work
Tim Palen uses his own photography for various Lions Gate Entertainment film posters and advertising campaigns. Palen's movie poster photography attempts "to boil it down to the essence of the film. It is all about finding simplicity, a singular iconic image, something that evokes emotion from the viewer." Some of Palen's "most arresting" marketing campaigns have only been viewed by those attending Comic-Con International conventions and various youth-oriented websites, allowing these campaigns to "pass under the radar of the Motion Picture Assn. of America, which governs studio marketing material in the U.S." In 2009, Palen's work was featured in The New Yorker.
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