Think Different - Print Advertisements

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Print advertisements from the campaign were published in many mainstream magazines such as Newsweek and Time. Their style was predominantly traditional, prominently featuring the company's computers or consumer electronics along with the slogan.

There was also another series of print ads which were more focused on brand image than specific products. Those featured a portrait of one historic figure, with a small Apple logo and the words "Think Different" in one corner, with no reference to the company's products. The familiar faces on display included Jim Henson, Richard Feynman, Maria Callas, Miles Davis, Martha Graham, Ansel Adams, Cesar Chavez, Joan Baez, and others.

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Apple Inc. Advertising - 1995–2000 - "Think Different" - Print Advertisements
... Print advertisements from the campaign were published in many mainstream magazines such as Newsweek and Time ... Sometimes these were traditional advertisements, prominently featuring the company's computers or consumer electronics along with the slogan ... However, there was also another series of print ads which were more focused on brand image than specific products ...

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