Takara

Takara

Takara Co., Ltd. ("Takara" means "treasure") was a Japanese toy company founded in 1955, that merged with another prominent Japanese toy company, Tomy Co., Ltd., on March 1, 2006 to form Takara Tomy, also known in English as TOMY Company Ltd.

The company motto was 「遊びは文化」 (asobi wa bunka), which means "playing is culture."

Read more about Takara:  Company Mascot, Merger, Relationship With Hasbro, Reception

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