Super Powers Collection - Tie-ins


Once the line was on the market, a vigorous merchandising campaign took place, with DC Comics and Kenner striving for the Super Powers logo to become ubiquitous. DC Comics produced three comic book mini-series featuring characters from the toyline, one during each year of the toyline's existence. The first series of comics in 1984 was plotted by Jack Kirby, who also provided covers, who went on to pencil the second series. The third and final series was penciled by the legendary Carmine Infantino.

These comics were separate from the continuity of the regular comics featuring the characters. Hanna Barbera also produced two animated series (a refreshing of the venerable Super Friends concept), called Super Friends: The Legendary Super Powers Show and The Super Powers Team: Galactic Guardians. Warner Home Video used the opportunity to issue episodes of Superman, Batman, Superboy, and Aquaman produced by Filmation in 1966 on video cassette in 1985 under the Super Powers label (and also as part of the 50th anniversary celebrations of their sister company DC Comics), reissuing them again in 1996. Other tie-in products were produced, including lunchboxes, 3-D puffy stickers, party supplies, paintable figurines, Underoos, coloring and activity books (Secret of the Frozen City, Superman, Lex Luthor, The Joker, Batman, The Penguin, Wonder Woman, Villains, Superman and Batman, and Superman and the Super Powers), The Super Powers Anti-Coloring Book by Susan Striker, Stain-A-Sticker, Justice League of America Skyscraper Caper game, sunglasses, playhouses, belt buckles, sneakers, signature stamp sets, coloring play mats, drinking glasses/tumblers, model kits, soap, stain painting sets, calendars, Play-Doh sets, cube game, jointed wall figures, wrist watches, jigsaw puzzles (Jaymar and Craftmaster), Give-A-Show projectors, backpacks, gym bags, Valentine's Day paraphernalia, kites, pajamas, card games, sticker albums, sleeping bags, wall cling decorations, inflatable punching bop bags, bed sheets, clothes, windsocks, greeting cards, View-Master theatre sets, nut and fruit mix, sidewalk artist sets, temporary tattoos, SunShiners, galoshes, Nerf wrist flyers, duffel bags, lip balm, slippers, crayon sets, planners, school supplies, belts, baseball caps, flashlights, bumper stickers, pins, jewelery, embroidered patches, and posters. Kenner offered several mail-in promotions including a flexible vinyl record called The Darkseid Saga, child-size Superman plastic cape, and a 18" by 24 " color poster.

Burger King produced cup holders and meal packs as part of the promotion. I.J.E., Inc.'s Kid Vid Productions produced three See & Read books for Super Powers under their Kid Stuff line named Battle At the Earth's Core, Darkseid… of the Moon, and The Battle for Apokolips! available as a picture book with audio cassette, vinyl record (reminiscent of Power Records), or VHS tape (similar to Golden Book Video). I.J.E., Inc. also released a Listen 'N Look book (which included an audio cassette) for the line called The Adventures of Superman. Simon & Schuster produced a series of four Which Way books for the Super Powers line titled Superman: The Man of Steel, Supergirl: The Girl of Steel, Justice League of America, and Batman: The Doomsday Prophecy (distributed in the UK by Carousel). DuPont Pharmaceuticals and the National Association of Retail Druggists commissioned Super Powers: Good Health Activity Book (1986) which promoted fitness and health education for children. This black & white book went through four printings up to 1989 though later editions were titled DC Comics Super Heroes: Good Health Activity Book. The "DC Comics Super Heroes" logo would replace the Super Powers logo on merchandise when the line died out (especially in 1989 when Toy Biz reused many of the action figure molds for their DC Comics Super Heroes line). Only the toy line carried the "Collection" tag; all other merchandise would have a solo "Super Powers" logo.

Superman: The Game would acquire the Super Powers logo in later releases.

The DC Heroes role-playing modules were advertised under the Super Powers banner and featured the logo on its printed materials.

Canada Fancy Superman French Fries featured a mail-in offer for the Clark Kent action figure and a sweepstakes to win a figure from the line.

Canadian Shell Gasoline Stations offered a promotion for a coupon for a specially carded action figure from the line for purchasing 25 liters.

According to the 1984 Consumer Promotions Catalogue, Sunnyland Refining Co. Superman brand Peanut Butter would offer coupons for action figures, Supermobile, Lex-Soar 7, and Batmobile. However, the jars never appeared to surface with the promotion.

Some aspects of the line persist even in recent history, such as in 1993 temporary tattoos and eight pins (featuring Superman, Batman, Wonder Woman, and the Flash) sold by the Warner Bros. Studio Store, a 2009 calendar in Australia, comic strip-like pajamas offered at Target in 2009, underwear briefs and boxers, and school supplies. In 2011, Sideshow Collectibles and Mondo Tees offered a 24" by 36" screen print drawn by Tom Whalen featuring the characters of the Super Powers toyline limited to 250 pieces.

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