Strawberry Shortcake (2003 TV Series) - Release Information

Release Information

20th Century Fox began releasing the series direct-to-video beginning in March 2003. The first few episodes were released on both DVD and VHS, and bundled with certain toys; later episodes are DVD-only. They are also available on VideoCD through various fourth party licensees in South-East Asia and in certain other markets. The series can also be seen on select TV outlets worldwide (most notably Disney Channel Asia and Tiny Pop UK), as well as on the Kewlopolis time slot on CBS in the US since September 2007 (prior to that, they were aired on select syndicated TV channels, most notably on The CW affiliates in certain areas in the US).

The first four videos contain only one story but run for twice the length of subsequent episodes. In the North American TV markets these four episodes are broadcast as edited 30 minute versions. In international markets, however, these are broadcasted as two-parters, doubling the episode count to eight. Subsequent videos in the series have two 22-minute episodes per disc.

In certain markets, the episodes are presented individually on the TV broadcasts but appear on the DVDs as "compilations" in which Strawberry recounts the featured adventures using her "remembering book". This is especially true for the fifth DVD onwards that is released in the North American, European and Australian market. The same market also presents the first four DVDs as expanded versions of the TV broadcasts (e.g., in the US and Canada, where the TV airings of the first four episodes of Strawberry Shortcake is known to be notoriously edited for time instead of being split into a two-parter). Other markets present the DVD releases as an uninterrupted version in the case where the TV episode is aired unedited as a two parter (as aired in certain markets worldwide- particularly the Asian market. Disney Channel Asia airs the first four episodes as two parters, where Part I is first shown followed by Part II airing the next day), while the subsequent episodes are presented as separate stories as seen on TV sans ads. As of July 2009, 20 volumes (plus one volume for the movie) have been released.