Status quo bias is a cognitive bias; an irrational preference for the current state of affairs. The current baseline (or status quo) is taken as a reference point, and any change from that baseline is perceived as a loss. Status quo bias should be distinguished from a rational preference for the status quo ante, as when the current state of affairs is objectively superior to the available alternatives, or when imperfect information is a significant problem. A large body of evidence, however, shows that an irrational preference for the status quo--a status quo bias--frequently affects human decision-making.
Status quo bias interacts with other non-rational cognitive processes such as loss aversion, existence bias, endowment effect, longevity, mere exposure, and regret avoidance. Experimental evidence for the detection of status quo bias is seen through the use of the Reversal test. A vast amount of experimental and field examples exist. Behavior in regards to retirement plans, health, and ethical choices show evidence of the status quo bias.
Read more about Status Quo Bias: Examples, Explanations
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Famous quotes containing the words bias, status and/or quo:
“The solar system has no anxiety about its reputation, and the credit of truth and honesty is as safe; nor have I any fear that a skeptical bias can be given by leaning hard on the sides of fate, of practical power, or of trade, which the doctrine of Faith cannot down-weigh.”
—Ralph Waldo Emerson (1803–1882)
“Knowing how beleaguered working mothers truly are—knowing because I am one of them—I am still amazed at how one need only say “I work” to be forgiven all expectation, to be assigned almost a handicapped status that no decent human being would burden further with demands. “I work” has become the universally accepted excuse, invoked as an all-purpose explanation for bowing out, not participating, letting others down, or otherwise behaving inexcusably.”
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“Any woman who chooses to behave like a full human being should be warned that the armies of the status quo will treat her as something of a dirty joke. That’s their natural and first weapon. She will need her sisterhood.”
—Gloria Steinem (b. 1934)