History
Sportsnet's original "Player" logo maintained the same basic form until 2011. The logos are of pre-2011, 2001–2010, and 2010–2011Sportsnet was launched on October 9, 1998 as CTV Sportsnet. The name was chosen to match the regional "Fox Sports Net" operations across the United States. CTV owned 40% and was the managing partner of the new network; Rogers, Molson and Fox owned 20% each.
The new network gained credibility before it went on the air, wrestling the National Hockey League (NHL) Canadian cable package away from long-time holder TSN. From 1998–99 until 2001–02, Sportsnet aired NHL games to a national audience throughout the regular season, and covered first-round playoff series not involving Canadian teams. On the day of Sportsnet's launch, its first live sports event was an NHL opening-night telecast between the Philadelphia Flyers and New York Rangers. The national cable rights to the NHL have since returned to TSN, though Sportsnet retains regional rights to 5 of the 7 Canadian-based clubs—through regional feeds and its national French network, TSN holds rights to the remaining two; the Montreal Canadiens and the Winnipeg Jets.
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