Social Identity Model of Deindividuation Effects

The social identity model of deindividuation effects (or SIDE model) is a theory developed in social psychology and communication studies. SIDE explains the effects of anonymity and identifiability on group behavior. It has become one of several theories of technology that describe social effects of computer-mediated communication.

The SIDE model provides an alternative explanation for effects of anonymity and other "deindividuating" factors that classic deindividuation theory (e.g., Diener, 1980; Zimbardo, 1969) cannot adequately explain. The model suggests that anonymity changes the relative salience of personal vs. social identity, and thereby can have a profound effect on group behavior.

Read more about Social Identity Model Of Deindividuation EffectsBackground, Development of The SIDE Model, Cognitive SIDE, Strategic SIDE, Applications, See Also, Bibliography

Other articles related to "social identity model of deindividuation effects, deindividuation, social":

Social Identity Model Of Deindividuation Effects - Bibliography
... Deindividuation The absence of self-awareness and self-regulation in group members ... Social psychological aspects of computer-mediated communication ... Paralanguage and social perception in computer-mediated communication ...

Famous quotes containing the words effects, social, identity and/or model:

    The hippie is the scion of surplus value. The dropout can only claim sanctity in a society which offers something to be dropped out of—career, ambition, conspicuous consumption. The effects of hippie sanctimony can only be felt in the context of others who plunder his lifestyle for what they find good or profitable, a process known as rip-off by the hippie, who will not see how savagely he has pillaged intricate and demanding civilizations for his own parodic lifestyle.
    Germaine Greer (b. 1939)

    I know that there are many persons to whom it seems derogatory to link a body of philosophic ideas to the social life and culture of their epoch. They seem to accept a dogma of immaculate conception of philosophical systems.
    John Dewey (1859–1952)

    Personal change, growth, development, identity formation—these tasks that once were thought to belong to childhood and adolescence alone now are recognized as part of adult life as well. Gone is the belief that adulthood is, or ought to be, a time of internal peace and comfort, that growing pains belong only to the young; gone the belief that these are marker events—a job, a mate, a child—through which we will pass into a life of relative ease.
    Lillian Breslow Rubin (20th century)

    One of the most important things we adults can do for young children is to model the kind of person we would like them to be.
    Carol B. Hillman (20th century)