2008
On April 21, 2008, Six Apart said it acquired Apperceptive, a New York social media agency, as part of its new strategy. It declined to disclose financial terms of the deal. It is also partnering with advertising agency Adify. Just as in an advertising network, bloggers will be able to sign up and participate in advertising campaigns managed by Six Apart.
On December 1, 2008, Six Apart announced the acquisition of micro blogging website Pownce. The Pownce website was shut down on December 15. The key developers of Pownce (Leah Culver and Mike Malone) stayed on at Six Apart through early 2010, with Pownce technology being integrated into TypePad and TypePad Conversations.