Impact On Wine Industry
Throughout the film, Miles speaks fondly of the red wine varietal Pinot noir, while denigrating Merlot. Following the film's U.S. release in October 2004, Merlot sales dropped 2% while Pinot noir sales increased 16% in the Western United States. A similar trend occurred in British wine outlets. Other reports also claimed anecdotally that sales of Merlot dropped after the film's release. A 2009 study by Sonoma State University found that Sideways slowed the growth in Merlot sales volume and caused its price to fall, but the film's main effect on the wine industry was a rise in the sales volume and price of pinot noir, and in overall wine consumption.
Read more about this topic: Sideways
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