Following the death in 1964 of Lord Rootes, his son, William Geoffrey Rootes, became the second Lord Rootes, and also became the new chairman of Rootes Motors. On 1 May 1967 Lord Rootes appointed Gilbert Hunt, a Wolverhampton-born business executive, who at the time was managing director of Massey-Ferguson in the UK, to be the new managing director of the Rootes Group: Hunt's appointment was made with the support of the Chrysler Corporation which was building its holding and control over the business during this period.
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