Playboy Online

Playboy Online (or Playboy.com) is the internet business segment of Playboy Enterprises, Inc.. It produces some original content that differs from print editions of the publications produced by Playboy Publishing, one of the three business segments of Playboy Enterpises. The online content also tends to be more explicit than the magazine. Playboy Online falls within the Entertainment business segment, which is the largest of the 3 business segments and accounts for 60% of corporate revenue (2005, 3Q06). Playboy Online is the fastest growing revenue line item in Playboy Enterprises. Its revenue comes from both online subscriptions to Playboy Cyber Club and from E-commerce, which includes internet advertising. It accounts for 15% of corporate revenue.

Playboy Online should not be confused with Playboy Digital, which began production late in 2005 as an electronic duplicate of physical print offerings within the Publishing group. The site has been available online since 1994.

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