Peet's Coffee & Tea - Influence

Influence

Peet's has a devoted following, sometimes known as "Peetniks", a play on "beatniks".

Peet's was one of the first coffee bean and brewed coffee retailers to offer specialty grade coffee, and to roast the beans longer, producing a liquor that is darker, more bitter, with less of the sour taste of the coffees offered in the US at the time. They are viewed as one of the founding businesses in the gourmet coffee trade.

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