Merchandise
Viacom produces a range of merchandise, including stickers, books, cereals, Neocash cards, and video games, sold at mainstream outlets and online retailers. Each item has a code which can be redeemed at the site for an in-game reward. Neopets had planned to "bring the online and offline worlds together in ways that have never been done before". An investment banker at Allen & Company in New York said Neopets was the only online media he had seen "that might have the ability to capture market share in the offline world". Neopets signed a licensing deal with Viacom Consumer Products in 2001 to get the right developers and publishers for their offline content. A deal with Thinkway Toys produced the first merchandise brought to an international market. Offline products expanded in 2005 with film and video game deals. In February 2008, offline products were further expanded when it was announced that Jakks Pacific and Enterplay would produce a new line of merchandise, including new trading cards, to tie into Key Quest.
Wizards of the Coast released the Neopets Trading Card Game in September 2003 based on the online characters and setting. In 2004, the cards were promoted in three of General Mills "Big G" cereals and ten Simon Property Group malls. The TCG received two different nominations for "Toy of the Year" and two other recognitions.
Neopets: The Official Magazine was a bi-monthly magazine released in September 2003 and sold by subscription and in stores. In 2008, it was replaced by the new magazine Beckett Plushie Pals, which would still include some Neopets news in addition to news related to other companies' products.
Neopets signed a deal with Warner Bros. Pictures in March 2005 to produce films. The first film was to be written by Rob Lieber and produced by Dylan Sellers and John A. Davis, but the project was shelved in early 2008.
In November 2005, Sony Computer Entertainment America Inc. released Neopets: The Darkest Faerie, for the PlayStation 2. A second game, Neopets: Petpet Adventures: The Wand of Wishing, was released March 14, 2006 for the PlayStation Portable.
Read more about this topic: Neopets