Mountain Equipment Co-op (MEC) is a Canadian consumers' cooperative, which sells outdoor recreation gear and clothing to its members exclusively. MEC is notable for its commitment to environmental protection and other causes. As a co-op, MEC sells only to customers who hold a lifetime membership, which is technically a share and can be purchased by anyone for $5. MEC bills itself as Canada's largest supplier of outdoor equipment. Since its founding in Vancouver, British Columbia in 1971, MEC has expanded across Canada and now operates stores in fifteen cities. Once catering to mountaineering/climbers, MEC now targets a wider outdoor audience. This is evinced by changes in its marketing imagery, which historically focused on high level climbing and alpinist imagery. MEC has over 3.3 million members in Canada and internationally.
Read more about Mountain Equipment Co-op: Organization, Growth, MEC Festivals, MEC Expanded Assortments, MEC Bikes, Motion To Boycott Israeli Goods
Famous quotes containing the words mountain and/or equipment:
“Fogs and clouds which conceal the overshadowing mountains lend the breadth of the plains to mountain vales. Even the small-featured country acquires some grandeur in stormy weather when clouds are seen drifting between the beholder and the neighboring hills.”
—Henry David Thoreau (1817–1862)
“Dr. Scofield’s equipment, which you have just seen, radiated waves direct to Professor Houghland’s laboratory. When these waves came in contact with those the professor’s equipment was radiating, they created the interstellar frequency, which is the death ray.”
—Joseph O’Donnell, and Clifford Sanforth. Arthur Perry (Bela Lugosi)