Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".
Mobile marketing is commonly known as wireless marketing, although viewing advertising on a computer connected to a home local area network is not considered to be mobile marketing.
Read more about Mobile Marketing: SMS Marketing, MMS, Push Notifications, In-game Mobile Marketing, Mobile Web Marketing, QR Codes, Bluetooth, Infrared, Proximity Systems, Location-based Services, User-controlled Media, Privacy Concerns in Mobile Marketing
Famous quotes containing the word mobile:
“From three to six months, most babies have settled down enough to be fun but aren’t mobile enough to be getting into trouble. This is the time to pay some attention to your relationship again. Otherwise, you may spend the entire postpartum year thinking you married the wrong person and overlooking the obvious—that parenthood can create rough spots even in the smoothest marriage.”
—Anne Cassidy (20th century)