Mainstream (terminology)

Mainstream (terminology)

Mainstream is the common current thought of the majority. However, the mainstream is far from cohesive; rather the concept is often considered a cultural construct.

The mainstream includes all popular culture and media culture, typically disseminated by mass media. The opposite of the mainstream are subcultures, countercultures, cult followings, and (in fiction) genre. Additionally, mainstream is sometimes a codeword used for an actual ethnocentric or hegemonic subculture point of view, especially when delivered in a culture war speech. It is often used as a pejorative term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. In the United States, mainline churches are sometimes referred to synonymously as "mainstream." Also known as "straight" and "straights" for individuals.

Read more about Mainstream (terminology):  In Film, In The Media, In Music, In Science, In Everyday Life, In Sociology, Education, Gender Mainstreaming

Famous quotes containing the word mainstream:

    At times it seems that the media have become the mainstream culture in children’s lives. Parents have become the alternative. Americans once expected parents to raise their children in accordance with the dominant cultural messages. Today they are expected to raise their children in opposition to it.
    Ellen Goodman (20th century)