Mainstream Media

Mainstream media (sometimes referred to by the acronym MSM) are those media disseminated via the largest distribution channels, which therefore represent what the majority of media consumers are likely to encounter. The term also denotes those media generally reflective of the prevailing currents of thought, influence, or activity.

Large news conglomerates, including newspapers and broadcast media, which underwent successive mergers in the U.S. and elsewhere at an increasing rate beginning in the 1990s, are often referenced by the term. This concentration of media ownership has raised concerns of a homogenization of viewpoints presented to news consumers. Consequently, the term mainstream media has been widely used in conversation and the blogosphere, often in oppositional, pejorative, or dismissive senses, in discussion of the mass media and media bias.

Media organizations such as CBS and the New York Times set the tone for other smaller news organizations by creating conversations which cascade down to the smaller news organizations lacking the resources to do more individual research and coverage, that primary method being through the Associated Press where many news organizations get their news. This results in a recycling effect wherein organic thought is left to the mainstream that choose the conversation and smaller organizations recite absent of a variance in perspective.

Read more about Mainstream Media:  Alternative Terms

Other articles related to "mainstream media, media, mainstream":

Mainstream Media - Alternative Terms
... Moulitsas, founder of the Democratic blog Daily Kos, argues that by calling old media mainstream, new media is inherently marginalized, and thus prefers to use the term "traditional ... Lamestream media, a pun based on replacing the word "main" with "lame" in the word "mainstream," is a pejorative alternative term ... Sarah Palin has been widely reported referring to lamestream media, notably during her participation in the Tea Party Express, in the context of what she ...
Media Coverage Of The Iraq War - U.S. Mainstream Media Coverage - Criticisms of Pro-invasion Bias
... A University of Maryland study on American public opinion found that Fifty-seven percent of mainstream media viewers believed the falsity that Iraq gave substantial support to Al-Qaeda, or was directly involved in ... of total sources were in favor of the Iraq War while total anti-war sources made up 10% of the media (only 3% of US sources were anti-war) ... alone, the ratio increases to 25 to 1." During the invasion, critics argued that the mainstream media unduly focused on optimistic events, such as the toppling of a Saddam Hussein statue in Firdos Square ...
Sustainability Advertising - Information Carriers
... carriers of marketing messages are mainly mainstream media like national television, national radio and print ... Those media are also engaged in sustainability promotion, because they are central players in building consumers culture ... However, mainstream media have constrains in promoting sustainability issues due to limitations to the application of persuasive, motivational or educative communication ...
David Meerman Scott - Career - Thought
... is vastly different on the Web than in mainstream media ... He says that the "old rules" of mainstream media (which he asserts do not work on the Web) are about "controlling a message" and the only ways to get the message into the ... says anybody can earn attention by "publishing their way in" using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and ...

Famous quotes containing the words media and/or mainstream:

    The corporate grip on opinion in the United States is one of the wonders of the Western World. No First World country has ever managed to eliminate so entirely from its media all objectivity—much less dissent.
    Gore Vidal (b. 1925)

    We in the South were ready for reconciliation, to be accepted as equals, to rejoin the mainstream of American political life. This yearning for what might be called political redemption was a significant factor in my successful campaign.
    Jimmy Carter (James Earl Carter, Jr.)