Lucy Sullivan Is Getting Married - TV Adaptation - Scheduling

Scheduling

The series was launched with four episodes in its first week at 10:30pm on ITV, following which it aired once weekly. However, it failed to attract the young adult audience at which it was aimed, so the series was withdrawn (mid series, episode 9) from that timeslot in December 1999. The programme was subsequently aired a year later between November 2000 and January 2001, in the early evening, pre-watershed time slot at 17:05. LWT said, "the underlying tone and structure of the series was not dissimilar to that of the tea-time soaps and, given the wider audience available at that time, it was substantially edited and revoiced to make it suitable for the slot."

Despite this, the show drew complaints from viewers for featuring a sex scene and bad language. Complaints from viewers about the content of various editions of the series were upheld in part by the Independent Television Commission (ITC) in 2001. Nine complained of the inclusion of a lesbian storyline and kiss, while others believed that the sexual content, swearing and tasteless material were inappropriate for the time of transmission. In its report, the ITC said it had "serious concerns about the scheduling of a series which concentrated on the sexual relationships of a group of young adults, so early in the evening". A Standards Panel was concerned by the general nature and tone of the content, in particular the sexual themes in one episode, which it "considered were likely to have exceeded the expectations of the majority of the audience at a time when a large number of children would be available to watch it". It was concluded that certain episodes were, therefore, in breach of the Programme Code.

According to LWT, the series also failed to perform well in the earlier slot and was eventually withdrawn. It has since been repeated on ITV in a late night time slot at various times.