Corporate Activities
Labatt has sponsored the construction of many buildings in London, including Labatt Park, the John Labatt Centre, and the John Labatt Visual Arts Centre at the University of Western Ontario (UWO). Bessie Labatt's son Arthur Labatt was the 19th chancellor of UWO (2004–2008). In 1998 Labatt announced a 20-year sponsorship agreement with the now defunct Montreal Expos (now the Washington Nationals), which included naming rights for a downtown Montreal ballpark which was never built. From 1992 to 1997 they sponsored the English football team Nottingham Forest F.C.. They also are the official beer and corporate sponsor of the OHL hockey franchise Plymouth Whalers. In the 1950s, the company sponsored a PGA Tour golf tournament, the Labatt Open. Labatt was a sponsor of the Williams F1 racing team in the early 1990s.
In 1983-86, Labatt sponsored Ken Westerfield, Canadian Frisbee champion and world record holder, to perform Frisbee shows throughout Ontario, as well as sponsor the World Guts (Frisbee) Championships on Toronto Islands in 1986.
Labatt is a beer partner of the NFL's Buffalo Bills, as well as the NHL's Buffalo Sabres, Carolina Hurricanes, Columbus Blue Jackets, New York Islanders, and Pittsburgh Penguins.
In May 2009, Labatt gave their support to a seventh NHL team in Canada, which was pursued by Jim Balsillie.
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