News Operation
For most of its first thirty years on-the-air, KXAN was a distant runner-up to KTBC. Despite efforts to produce a newscast of major market quality (early newscasts deliberately copied the look of WNBC in New York City), it was usually unable to make a dent in KTBC's dominance. Another setback was as a UHF station, KTVV/KXAN had a hard time maintaining a local share as an NBC affiliate due to nearby NBC affiliates in the nearby San Antonio and Temple/Waco markets. However, after KTBC switched to Fox in 1995, KXAN's ratings slowly picked up. By the latter part of the 1990s, channel 36 had overtaken channel 7 for the lead. Since then, it has regularly traded the top spot in the market with KVUE.
On December 23, 2008, KXAN became the third station in Austin to broadcast their local news in high definition starting with the weekday noon newscast. On September 28, 2009, the station began producing a nightly 9 o'clock broadcast on KNVA known as KXAN News at 9 to compete with KTBC.
Read more about this topic: KXAN-TV
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