Ratings
KSWO has a stronghold on the Oklahoma market, while KAUZ and KFDX primarily compete for the Texas audience.
For the May 2009 ratings period, KSWO ranks for first on weekdays for the morning show, as well as 6 p.m. and 10 p.m. newscasts, according to Nielsen Media Research. KSWO, however, has showed a slight drop in ratings ever since acquisition of newsroom assets of Wichita Falls station, KAUZ. Drewry management decided to purchase only newsroom assets in fall of 2009 and moved long-time station manager, Mike Taylor, to general manager at KAUZ. Ironically, KFDX (Nexstar Broadcasting), the other news station in the Lawton-Wichita Falls TV market, has showed improvement in ratings rather than an increase either for KAUZ or KSWO.
Read more about this topic: KSWO-TV, News Operation