Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another. Industrial goods are those an industry uses to produce an end product from one or more raw materials.
Read more about Industrial Marketing: Industrial, or Business To Business (B2B) Marketing, Blurring Between B2B and B2C, Competitive Tendering, Bidding Process, Non-tender Purchasing, Developing A Sales Strategy/solution Selling/technical Selling, From Cannon Fodder To Preferred Tenderer, The Key Features of A Successful Industrial Sales Organisation, The Internet and B2B Marketing
Famous quotes containing the word industrial:
“I believe in human liberty as I believe in the wine of life. There is no salvation for men in the pitiful condescension of industrial masters. Guardians have no place in a land of freemen.”
—Woodrow Wilson (1856–1924)